YOOX.COM (the world’s largest luxury online outlet) and Stink Studios partnered with Google ZOO to create The Most Exclusive Collection, a collection available only for the duration of a YouTube TrueView ad. Each viewer gets a single chance to buy each item. Skip and it’s gone. Don’t buy it and it’s gone. There’s no second chance or searching on YOOX.COM.
The campaign is managed by Google Merchant Center. So, when the product is sold, that video is gone for good. It’s literally now or never.
- Concept Feasibility
- Youtube, Google Tools
- Partner identification